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AI’s Influence on Higher Education-Friend or Foe?
As in so many areas of today's world, Artificial intelligence (AI) is rapidly impacting higher education, and students are experiencing both the benefits and challenges of this emerging technology. From personalized learning tools to concerns about academic integrity, AI presents both opportunities and risks. How AI Supports Student Learning AI tools provide personalized learning experiences that adapt to students’ strengths and learning styles. Many students use AI for acade
victoriabhucke
Feb 172 min read


Breaking the Silence: How #MeToo Changed the Conversation
Introduction At my core, I firmly believe that all women and people, for that matter, deserve to live, work, play, and exist in a world where they are not afraid or subjected to harassment. I greatly value safety, nonviolence, respect, and compassion. Statistics from the organization Stop Street Harassment show that 81% of women in the United States have experienced some form of sexual harassment or assault in their lifetime. (SHH, 2018) This means that if we look at our frie
victoriabhucke
Dec 3, 20253 min read


Explore the Top Ten Must-See Destinations in Montana
Top Ten Places to Visit in Montana Being from Montana, I have a soft spot for the state and its many attractions, activities, and natural beauty. Called “Big Sky Country, " it is the fourth-largest state but has the third-lowest population density, which offers plenty of wide-open spaces. Montana is home to 97 different mountain ranges, over 3,000 lakes, and countless rivers. Besides nature, there are many historical and cultural attractions and communities to visit for a fun
victoriabhucke
Nov 24, 20253 min read


Brand Influencer-Chandler Baird
Chandler Baird is a local Spokane brand influencer. I first learned about her business, “Spokane Eats,” when working with a student who was applying for a marketing internship there. Her work was so intriguing to me that I started following her on Facebook, where I enjoy her posts highlighting local restaurants and other spots that are fun and worth visiting. Baird initially launched Spokane Eats on Instagram in 2014 and has since expanded it into a full-time business, includ
victoriabhucke
Nov 12, 20254 min read


Creating a Winning Social Media Content Schedule
In the fast-moving world of social media, consistency is key. Posting randomly or too infrequently can cause your audience to lose interest, while posting too much without a plan can overwhelm both you and your followers. A well-crafted content schedule helps you stay organized, maintain a steady flow of content, and engage your audience effectively. This post will guide you through creating a social media content schedule that works for your goals and audience. Why You Need
victoriabhucke
Nov 5, 20253 min read


Understanding Social Media Analytics for Effective Engagement
Social media platforms offer vast opportunities to connect with audiences, but without understanding the data behind interactions, efforts can fall flat. Social media analytics provides the insights needed to improve engagement, tailor content, and build stronger connections with followers. This post explores how to use social media analytics effectively, breaking down key concepts and practical steps to help you make smarter decisions. What Social Media Analytics Means Socia
victoriabhucke
Nov 5, 20254 min read


Essential Metrics for Measuring Social Media Success
Social media has become a vital channel for communication, connection, and growth. But how do you know if your efforts on platforms like Facebook, Instagram, Twitter, or LinkedIn are actually working? Measuring social media success requires more than just counting followers or likes. It demands a clear understanding of key metrics that reveal how your content performs, how your audience engages, and how your goals are met. This post breaks down the essential metrics you need
victoriabhucke
Nov 5, 20254 min read


Reflection: Blog Post - Brand Storytelling
I first discovered Trader Joe’s in 1999 while living in Tucson, AZ. As a new stay-at-home mom, I was impressed by all their unique and fun products. We had just moved, so shopping became a way to connect socially as well. The friendly employees at Trader Joe’s were often the only adults I interacted with during the workday, and the store had a great, neighborhood-friendly vibe. Trader Joe’s has developed a loyal following by offering a constantly changing selection of afford
victoriabhucke
Oct 26, 20253 min read
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